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Google Search Console: Role & Use
Google search console has a wide range of features to cater to the needs and modify the work of all the people mentioned above. And those features include information about search appearances, search traffic, technical status updates, crawl data, and additional educational resources.
What is google search console?
It is a service offered by Google that helps you monitor, maintain, and troubleshoot your website’s presence in google search results. It is a collection of such tools and resources to help website owners, webmasters, web marketers, and SEO professionals monitor their website performance in the Google search index.
At that time Google decided to name Search Console but formerly known as Webmaster Tools. Google decided to be more inclusive of its diverse group of users.
It is a service offered by Google that helps you monitor, maintain, and troubleshoot your website’s presence in google search results. It is a collection of such tools and resources to help website owners, webmasters, web marketers, and SEO professionals monitor their website performance in the Google search index.
At that time Google decided to name Search Console but formerly known as Webmaster Tools. Google decided to be more inclusive of its diverse group of users.
You don’t have to be a user of the search console to get in the list of google search results. It is easy for you to understand and acknowledge how Google rates your website. Google search console is a very useful service provider that offers reports of multiple actions.
For Examples:-
- View google search traffic data for your website: how often your website appears in google search, which search queries show your website, how often searchers click through for those queries, and more…
- Confirm that Google can find and crawl your website.
- Fix indexing problem and request re-indexing of new or updated content.
- Show you which site links to your website.
- Troubleshoot issues for AMP, mobile usability, and other search features.
- Receive alerts encounter indexing, spam, or other issues on your site.
Who should use the google search console? SEO specialists, marketers, site administrators, web developers, and business owners should use the google search console for a better analysis of their work on the website.
How to use google search console?
it’s no big deal, just a few steps to follow…
- Adding and verifying a website in the google search console
- Adding and verifying your website in the google search console verifies you as an authorized user as google is not at all friendly with unauthorized users. The search console provides you the information with all the tiny details of a website’s performance.
- Adding a website to the google search console is not a big deal. What you have to do is log into your search console account, enter the URL of your website in the box next to ‘add a property’ and that’s it! Your website is now added to your search console account.
The next step is to verify your website. Google gives us options for this step, we can use any of it according to our suitability.
- Add a HTML tag
- Uploading a HTML file
- Verifying via domain name provider
- Adding google analytics code.
Using google tag manager. If you are already a google tag manager user, it might be the easiest way for you. You need to be sure that your options are enabled in google tag manager for ‘View, Edit, and Manage’. You can use any of these methods to verify your website.
Now the question is how to link google analytics with the google search console? Google Analytics and search console are two different things.
Google Analytics provides you information about who is visiting your site, how many visitors you are getting, how they are getting to your site, how much time they are spending on your site, where your visitors are coming from. Which sites are linking to your site, if there is any error or technical issue on your site and your site is appearing for which keyword queries in search results.
To get the most information out of both service providers, the best way is to link accounts for each one together.
How to use google search console for SEO?
To use the Google search console for SEO, it is important that you have basic knowledge and understanding of Search Engine Optimization(SEO). Google search console is a bit complicated and critical to use for SEO. Plus, quite often it is underestimated. Google search console is a very useful SEO tool for webmasters.
It helps to track the indexing and crawling stats. Also provides organic visibility for optimizes a website.
You monitor and troubleshoot your website appearance in their search results. Again you can use it to find and fix technical errors, submit sitemaps, see black links, and more. SEO is not for search engines but good SEO practices can improve the user’s experience and usability of a website. Users trust search engines and having a presence in top positions for the keywords increases the website’s trust.
There is a number of techniques you can use for SEO in the google search console.
- Find and use the top ranking SEO keywords
- Optimize your content for rank brain
- Write at least 1900 words.
- Complete an SEO audit on your website
- Your website has to be mobile-friendly
- Create SEO optimized landing pages
- Use infographics to grow your traffic
- Write a roundup post
- Post valuable content on social media
- Use advanced SEO internal deep linking
- Link to external sites with high domain authority
- Regularly update your old content
- Learn what your users want
The next question is how to add in google search? To share data and troubleshooting we have to add a user to our google console. There are a few simple steps you need to follow.
- Sign in to your google developer console
- Select a project
- In the left-hand menu click permissions
- Near the top of your screens, click add member
- Type the email address of the user you added to your console
- Choose a permission level
- Click add
And it’s done, you have added a user to your google console.
Next up, what is google search console performance? Some site hosts are integrated with the search console. If your site is an integrated host, if a google search shows your site in search results, you will see google search performance information about your site at the top of the search result page.
The information includes Clicks, Impressions, and Average position.
The impression is how many times your site has been seen by someone searching on google.
Click is how many times someone has clicked a link to your site in search results.
- Average position of your site in search results.
- How to pop up in google search? There are seven key steps to climb to the top of google search result i-e
- Determine the words you want to compete for.
- Optimize your website for your focus keywords.
- Develop an ongoing website content strategy.
- Implement a blog strategy.
- Sign up for Google authorship.
- Go after quality links.
- Analyze, refine, and repeat.
Now I hope your doubts and queries are cleared about the google search console. This point can set your foot on a different and very useful service provider and explore. A world of new options for your websites and businesses.